#STAAwards4 – Financial Model & Forecast

One of the hardest task for me in this blog assignment is these 2:

  • Profit and Loss Statement and Cash Flow Statements for 5 years (2019-2023)
  • Calculation of Profitability margin for each of the 5 years

However, after a painful nights of trying to work on this by myself and asking around, including getting input from Carla (thank you Carla!), here is what I discover, you can find it through google drive under my access in this link:





#STAAwards4 – Empathy Map

Here is Wanderlust Indonesia empathy map that we explore together with the theme earlier this year at our outing. Thanks for this great tool that help us to understand our customer better 🙂

empathy map.jpg


Customer Empathy Map

Who are we empathizing with?
– Young professional
– Stuck in daily activity
– Looking for something different
– Want to be useful for others

– Need organizer
– Have budget
– Have concern in social impact
– Not expert in social impact
– Need creativity

What do they need to do?
– Need acknowledgement and recognition
– Need to do volunteering
– Need to do something different

– Need portofolio (CSR, credit for lecturer)

What do they see?
B2C & B2B: (We analyze that both B2C and B2B this will be the same)
– Youtube, Netflix, cable TV
– Self-development, traveling book (mainly in English)
– Social media (IG accounts with specific interests: travel, volunteer, impact, social enterprise, start-up, motivational accounts e.g. TedEx, social movement)

What do they say?
B2C & B2B: (We analyze that both B2C and B2B this will be the same)
– Looking for something different
– I want to do something useful for others
– Want to give positive impact (save the earth etc)

What do they do?
– Urban workers, freelancer
– Hang out at coffee shop, shopping at mall over weekend
– Traveler

What do they hear?
– Politics and news
– Business trend
– Social movement
– Motivational podcast etc


What do they think and feel?
– Fear of being useless
– Clueless and confused about what to do and where to start regarding social issues
– Anxiety of decreasing quality in destination (environment, service)
– Anxious about environment issue
– In search of new experience

– Too many things to do
– No idea or boredom
– Mainstream or repetitive experience in outing
– Unhealthy work atmosphere in corporate

– Acknowledgement (certificate, portofolio, membership)
– Fulfillment
– New experience
– Meaningful connection
– Existence
– Reward point

– Acknowledgement (certificate, portofolio, membership)
– Employee engagement and retain
– Corporate image
– Saving money, time, and effort
– Make work easier
– Diverse program options

#STAAwards4 – SWOT Analysis

Here are the SWOT for WANDERGOOD Award Project:


  • We will be the first crowd-funding & co-creation platform for sustainable / impact tourism
  • We can create a more sustainable impact on our businesses as social enterprise
  • We are already have the network and resources of community partner in Wanderlust Indonesia
  • We could attract not only local company but also global, and the platform can be escalate globally, not only being used in Indonesia
  • Impact measurement of the project can be clearer
  • Stronger bound with local community and clients



  • A new project, we never run crowdfunding platform before
  • There are competitors that already play in the market for all crowdfunding platform, not only in tourism (e.g Kitabisa.com, Insanbumimandiri.org, Wecare.id)



  • There is still no key/leading player for sustainable tourism & impact tourism provider & consultant in Indonesia, we are one of the first pioneer
  • The use of technology for sustainable tourism that participative & asking everyone to collaborate
  • There are a lot of opportunity to create a bigger impact for local people to improve their economy, education, and environment
  • There are opportunities to gain a long-term relationship with corporate partners to strengthen Wanderlust brand and customer loyalty and trust



  • If there will be other competitors who work on this
  • The challenge/threat from local people on the system of the program / ownership management of the program