The third Jakarta Coffee Week held again by ABCD School of Coffee and HYPE from 28-30 October 2018 at PIK Avenue, Grand Ballroom 7thFloor. This biggest coffee festival in the country becomes the annual gathering of most coffee players in Indonesia, from the west to the east region, from farmer to consumer. This year, there are a lot of new players in the industry, not only the coffee shops and roaster that open the booth, but this year we see coffee machine maker, chocolate product, clothing product that related to coffee, also participate in the festival with the total of 96 tenants. From the innovative brewing machine from glasses such as SUJI and 201, until a roaster machine such as VNT Indonesia.
Pasar Kopi or the coffee farmers market corner occur again in this year Jakarta Coffee Week. Under SCOPI (Sustainable Coffee Platform of Indonesia), they manage to arrange the tenant booth and inviting 15 coffee farmers representing coffee origin region from all around Indonesia such as Java, Flores, East Nusa Tenggara, Sumatra, Sulawesi, Papua, and other. This corner become the direct trade opportunity for coffee buyers or roasters to meet the farmers and buy the green beans coffee that they want.
Fire and Gas Roasting Competition become the first roasting competition to be held in the history of Jakarta Coffee Week and this competition successfully attract around 20-25 Indonesia coffee roasters and the winner will bring home a 1 KG Nordic Roaster Machine from VNT Indonesia that equal to almost IDR 100,000,000. Besides that competition, the AeroPress Championship 2018 also attracts 108 barista and brewer around Indonesia since the winner of this competition will represent Indonesia at World AeroPress Championship 2018 in Sydney, Australia.
The coffee industry trend in Indonesia is expanding. The coffee consumers who come to Jakarta Coffee Week are not only the follower of ‘Es Kopi Susu’ or ice coffee milk trend but also the a critical drinker or a third wave coffee drinker who started to questions about their coffee quality. They are someone who will ask the coffee roaster or brewer about where their coffee come from, which machine do they use to roast the coffee, how many temperature of water to brew the coffee, or what process do the farmer create for the coffee green beans.
This phenomenon make the coffee player has to be innovative in differentiating their coffee to sell. Four Chambers, a booth tenant that consist of four coffee roasters in Indonesia (Two Hands Full, Hungry Bird, Instinct Coffee Roaster, and Papa Mama Coffee create a collaboration in selling their coffee beans and attract visitors by brewing their specialty coffee and tea. In other hand, the visitor got attracted with the bamboo booth that represent the “Green House Dryer” of Klasik Beans Cooperative, a coffee farmers co-op that run sustainable coffee farm and mills processing along with the deforestation program in West Java, Aceh, Flores, Toraja, North Sumatra, and other.
“I think this year’s Jakarta Coffee Week is representing how Indonesian coffee industry is evolving. Last year, we see familiar and famous coffee shops and roaster in the urban city but this year is interesting. We started to meet coffee player from all over Indonesia and event International. Many of us predict that there will be the growing number of coffee roasters next year and it is interesting to see where this industry will go.” Said Didi Guci, roaster of Barokah Coffee Shelter in Bandung
So, are you interested to also be one of the players in this industry? It might be wise to consider which sector you want to be in, whether it is in the upstream, downstream, or find the other new stream.