I remember I wrote my bachelor degree thesis about Starbucks Coffee, and how the American Pop Culture image perceived by the consumers in the new opening Starbucks Paragon Mall Semarang that become a phenomenon at that time in 2010-2011. I love coffee since I was in school and my love for coffee has been transform into a new journey since this past 1.5 years, I have to thank Didi who contribute to this journey a lot, make me curious to keep learning about coffee and until I decided to write my thesis for my Master Degree, again, about coffee. When I share that I would like to do a research on developing “coffee tourism” in Flores, he mention about a rare coffee called “yellow caturra” somewhere in rural Flores and in the next hour I found out that its located in Bajawa. The locals used to call it “Kopi Kolombia”.
We can only connect the dot backwards, and its interesting to see how I coming back again to the world of coffee after my Starbucks research 6 years ago. I am so excited to start doing my research on the potential of developing Coffee Tourism in Bajawa, Flores that will also allow me to do a field research directly to Bajawa sometime this year before I finish school on August.
As coffee become my interest lately, last week when we visited Tanzania, East Africa with a group of 36 Boston University students under the department course “Economic Development via Tourism in Developing World: Tanzania”, I sign up myself for a coffee tour or they called it “Kahawa Shamba” which in Swahili means coffee farm. I went to the two communities. The first one called Machame, the village near Mt. Kilimanjaro and the secondn one called Nkoaranga village near Mr. Meru. We learn about the local coffee making in Machame where they use traditional method to roast the coffee, grind the coffee, boiled in the hot water, and put it into the cup. In other hand, we visit the organic farms who manage by local farmer in Nkoaranga and drink the coffee from plunger, see the roasting process and their small little factory. The company who run this called “Wild Tracks” who own by Tanzanian-Norwegian couple. They also sell the beans directly and export it outside Tanzania.
Meeting coffee farmers, visiting coffee farms, coffee roasters, or even coffeeshops has been my interest lately and I love learning from them. I would love to visit South America / Latin America specifically in Colombia, Guatemala, to learn about the coffee and coffee tourism that has been doing pretty good, and I hope one day, we can realize our dream to create one in Indonesia since we have so much potential on it.
With Hans (left) and Clyde (right) from “Happy Goat Coffee Co” in Ottawa who introduce me to George Howell coffee in Boston
Meeting George Howell in person and join his cupping session on Guatemala coffee
If any of you have a reference that I can use for my thesis or just in general about coffee and coffee tourism or coffee trail.. I will be more than happy to talk with you 🙂